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10 Useful Facebook Applications For Marketing

9 July 2008

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Facebook is a great social media website. It’s also a great place to conduct business. In fact, you can do a great deal of marketing your website, product, or service on Facebook alone.

Besides the social aspect of Facebook, the one thing that sets Facebook apart from another site like MySpace are the applications. Yes, there are the silly ones and the ones that just drain your time. But, there are the useful ones too. Here’s a list of ten useful facebook applications for marketing your website.

1.The Wall Facebook’s wall application is basically standard with every profile. But, don’t let it’s simplicity catch you off guard as being useless. The Wall is a great way to welcome new friends, leave quick notes of encouragement or thanks, and just keep in touch. Plus you can leave a small signature (please read I said small!) so others can see who you are too.

2. FriendFeed Application This nifty little app lets you aggregate (pull into) all your other social media websites into one place. By doing this people who frequent your facebook profile can see what you’re doing across the net. Your blog posts, digg submissions, stumble ons, twitter posts, tumblrs, and even shared items on Google Reader and up to 41 different areas you’re into. A great way for people to see who you are.

3. Facebook Groups While this really isn’t technically an application, it is a great way to meet others interested in the same thing you are. I am currently a part of 77 groups that have to deal with a few different topics. The key is not to just be a part of the group, but to engage the group.

Find out who else is a part of the group.

If they are friends, say hi.

If they are not friends, request to be.

Leave notices on the group wall.

Ask questions.

Be a part of the group.

4. Tag Biz: Business Network This is a pretty neat application that enables you to network without doing the actual networking. Tag Biz does networking through the use of keywords and tags for your business. Tag Biz automates the relationship networking and referral process by placing a custom business keyword tag cloud on your Facebook profile and on the Facebook profiles of your friends that are participating in your business network.

5. Blog Networks Want others to see your blog? Blog Networks will do that. You are able to join a network of blogs, rate them, discuss them, have others find your blog, read it, rate it, discuss it, and you have a wide range of possible readers.

6. Blog RSS Feed Reader A great way to pull in some of your favorite blogs for reading right from your facebook profile or to pull in your own content for others to read while visiting your profile. Blog RSS Feed Reader helps people who don’t know your blog, or your website, to get a glimpse of that you’re all about.

7. Business Cards One of the things that makes Facebook so powerful for marketing is that it gives people a quick glimpse at what you do without you actually having to be there. Business Cards is an app that does just that. It’s a little business card that sits on your profile that you can customize to show exactly what you do. It’s like being at a networking function without being there.

8. My Links This app gives visitors to your profile the full view of all the other social websites you belong to. It helps you build your friends, followers, listeners, and connections.

9. Video Again, this is a standard application when you sign up for you Facebook account. Facebook Video lets you upload your videos directly to Facebook. Once you’ve done that it then broadcasts that you have a new video to all your friends on their News Feed Wall on the home page. People can view it, then leave comments on the video to start discussions.

10. Facebook mail and chat I hesitate to mention this, not because they are not useful, but because they are severely mis-used. People are already spamming with these applications and it gets annoying. But, when done right; connecting with new friends, sending email to new clients, networking by asking questions, replying to status updates, and other ways of communicating, these apps. can be very useful.