Is there a right or wrong way in social networking?
There is a lot of talk this past week on Twitter about what is right and wrong in social networking. More specifically the social networking done on Twitter.
It would seem that some people have a problem with some of the ways that people tweet, or use twitter in their business. I wouldn’t be posting about it if it wasn’t on the minds of several different people today. It seems everyone has an opinion of how twittering should be done. Just this morning I was following three different conversations between some of my tweeps (and actually one who isn’t but decided to include me in their little expose on “people who use Twitter differently than they do” party.) and some of these conversations were quite interesting.
As with all things, people have opinions. Does it make what you think right or wrong? Well, I do have to say that in some things there are absolutes. There are things that are just right and wrong. But, when it comes to how you converse with people, especially within the confines of your own little network… there are different strokes for different folks.
Social Networking Is About People Not Rules.
When I started this website about social media marketing it was really to do a few things. First,Second, I wanted to expand my network and increase my exposure to people interested in social marketing.
The one thing I did not set out to do is set concrete rules for how you are suppose to do social marketing. Why? Because people are in different areas geographically, socially, financially, and even emotionally to do everything the same way.
So, in social media marketing, as well as any type of marketing there are guidelines to success as opposed to rules to live by. I’ll be the first to admit that sometimes when I’m writing a post about something I say things like, “you must”, or “for success in this you better do that.” However, it’s not meant to be “do or die” type of stuff, more like “do or don’t, either way your results are going to be different. Either more or less.”
Social networking isn’t really about rules. It’s about people; the people you interact with and the people you will be interacting with. Some of the “rules” just won’t apply in some circles.
The Auto Follow Controversy
I really can’t believe this is a controversy. I can’t believe that people are actually upset about this. A few people I look up to, if not highly regard what they say, have a pretty good attitude about this. They have a “ehhh” attitude about the whole thing. I carry the same tune. I could really care less. I’m not really for it or against it, but see it as a good tool if used within a set of guidelines.
So someone auto dm’s (an automatic direct message) me on twitter once I follow them. Big deal. If they have a link in their dm to their website, so what… doesn’t mean I have to visit it. In most cases I don’t. Nothing hurt.
If you don’t like it, then unfollow the person and be done with it. I actually saw a conversation about someone who not only unfollowed, but actually got upset and, in not an appropriate or kind fashion, told the person they were unfollowing because of the auto dm. Which is worse? The auto dm or the inappropriate behavior? Some people really need to grow up.
Acting as Social Media Police
On the one hand, I don’t like confrontations. I really don’t relish the idea of getting into some stupid argument over who is right or wrong over some stupid topic. Social media rules are one of them. So, for the most part I stay out of the fray and let the social media police take care of it.
However, on the other hand, some people who are on the one hand condemning the “social media gurus” are actually acting like the ones they condemn. That really doesn’t sit very well with me. Can’t we all just get along?
I saw a tweet this morning from a new mutual follower that pretty much sums it all up. @TerriZSoloCEO said this in a reply during a very interesting conversation about auto dm’s… “perfect…agreeing to disagree is exactly what I was trying to convey.” One was used auto dm’s, the other doesn’t. But, instead of getting into a stupid argument about it, they talked about it, openly, on twitter, so others could see and make up their own mind.
Guidelines are just that… guides.
I am not trying to stir up any controversy. I am not trying to rankle any feathers. I’m sort of getting things off my chest.
I believe blogs are a great way to journal your thoughts, include people in those thoughts, and start engaging conversations. I don’t believe they should be for “calling people out” or talking bad about others. There just isn’t place for that. Remember, social networking is about people… not about you.
Social networking had guidelines. And guidelines are just that. Guides. And guides for every different situation can tend to be in the eye of the beholder. If something works for me, but doesn’t for you, or you simply don’t like it, then that should be ok.
Let’s network together, learn from each other, and try to help each other instead of tearing people down. That’s social networking. But, that’s just a guideline. ![]()
Similar Posts:
- Is Your Social Networking Fun?
- Is Your Social Networking About Networking?
- How to engage in social media conversations.
- How to converse on Twitter.
- 8 Social Networking Lessons To Be Learned From Kids











Hey Tim,
Thanks so much for carrying the twitter discussions of the day into the blogosphere.
I was one of those involved in the some of your aforementioned discussion today.
My involvement began when I got fed up in sorting between, truly personal follow responses (which deserve a reply) and the machine driven ones who don’t even know I exist (which often deserve to be ignored).
So I sent out this link in response to a bunch of recent auto-DMs I’ve recieved: Turn This Thing Off
Some people saw it as funny. But for others, it struck a nerve. I know it made them question their own “guidelines” and want to defend what they saw as a fair use.
But it’s good that we question. And that we take stands. We are all the better for it.
There are no absolutes. Only shades of Twitterness.
Feel free to join in the debate next time. Follow me @jayoatway (just go easy on the auto-DM, please).
Hi Jay!
Thank you for taking the time to comment about the post. I certainly understand the frustration about the robotic auto-tweets. I get fed up too. I guess I get a little riled when there are decent people who use some of the automated features and people just begin to hammer on them because of it.
I want to applaud your response, both here and during the twitter debate. Most people would not be as gracious as you were.
I will return the follow and I only have one auto-DM. The rest is all me.
The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.
Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.
While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.
Leave your response!
Pages
Tags
Recent Articles
My LifeStream
That was a better throw Brett. That was a better throw.
Friday 1:54
Not a good throw Brett. Not a good throw.
Friday 1:47
RT @stevenfurtick: If you’re a leader, your development isn’t optional. It’s essential and non-negotiable. http://bit.ly/9qy3Iy
Friday 1:37
RT @MelodyLeaLamb: Where we put our focus & attention determines our lives, focus wisely
Friday 1:35
Florida wins its opening game. All is right with the world. #collegefootball #gators
Saturday 19:22
Outliers
The Tipping Point
Shogun
Blink
The Lost City of Z: A Tale of Deadly Obsession in the Amazon
Tuesday 19:29
RT @jameshutto: Marketing Doesn’t ONLY Happen Online http://bit.ly/cr8tDw
Thursday 13:05
Tremendous night at First Baptist! I love reading and talking Scripture with church family. Can't wait until next month!
Thursday 13:04
RT @CyndiLuvsGod: God has not given us a spirit of fear, but of power and of love and of a sound mind. —2 Timothy 1:7
Monday 0:03
Bookmarked 3 links
Show Us Your Mobile Workspace
Show Us Your Mobile Workspace
10 Cool Hyperlocal Blogs : World News : News & Politics : Blogs.com
Wednesday 14:11
My FriendFeed profile …
Archives
My Social Presence
Blogroll
Recent Comments
Most Commented
Most Viewed