13 April 2009 No Comment

I heard this today on Twitter today, but can’t give credit to who said it because I can’t remember who it was. If you are the one who said it, I apologize for not writing it down at the time. The tweet was something like, “All marketing is social.”

Anyway, I’ve been thinking about it for most of the afternoon. Marketing and social have been a successful combination since the first caveman wanted to trade his rock for a bone. In order to do that said caveman had to be social. He had to interact.

The same thing holds true today. One of the reasons that social media marketing is such a strong, powerful force on the internet today is that it changes the internet from being impersonal, anonymous websites to real people who you can get to know on a much more personal, intimate level.

And that’s what marketing is all about.

If you think about it, television and radio commercials try to get into your mind by presenting needs, desires, and solutions to problems. They do it with visuals and audio that you can relate to. Sometimes even see them as a friend because they become so familiar to us.

Social media marketing is what real marketing is really all about. It’s building relationships, helping each other, solving problems, and becoming familiar. When you connect with someone through one of the many different social networks, you are not just becoming an anonymous follower, or a lurker. You are, in all intents and purpose, now a friend. Through that friendship there are mutual benefits that come from it. Information, services, support, suggestions, and solutions.

So back to the main theme of this post, “All marketing is social”, when you take a look at what you’re doing online (affiliate marketing, network marketing, service provider, blogger, etc.) it is really a social endeavor and not an anonymous one.

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• How to converse on Twitter.