6 October 2009 One Comment

While this is not a formal part of The Story of Social Media Marketing series I am going to be starting here in the very near future, I thought I would expand a little bit on the concept and give you a little teaser.

This entire concept came to me as I sat and watched one kid captivate many on a bus ride with a story he was telling. It gathered momentum until the entire back half of the bus was quiet and listening to what happened next.

I stated in the notice of this new series that social media marketing should be like that; a story.

Since the other day, I’ve been thinking about his non-stop and thought I would put down a six quick thoughts about how to build a story for your social media marketing plan. Again, these are just quick thoughts. Some things that I wrote down during the night. This list is not intended to be comprehensive in any way.

How To Build Story For Social Media Marketing

1. Have something to say. You would never start a story without having anything to say. You have something in mind, a happening, an event, a problem, a solution, a question; anything. As long as you start a conversation or add to one, you are beginning to build a story.

2. Have a platform to say it. When you tell a story you want it to be heard, but you also want to be seen. In the online world that means two things right now. Twitter and a blog. Your blog should be the main hub of activity while Twitter allows you to speak freely. Use them to build your own story.

3. Be a little different. It gets very bland and boring when you say the same thing as everyone else. ReTweeting on Twitter is a big thing – and you should want your stuff ReTweeted – but, make sure you also add your own voice and say something a little different from the norm.

4. Add some excitement! This is mostly for those into affiliate marketing, network marketing, and some other business where you promote another person’s product or service. Start working on something that is yours! Add a little spice to the Internet and begin promoting it with a lot of flair, fireworks, and hoopla. This might sound like hype, but you are really injecting some life into the Internet.

5. Keep the momentum going. A good story keeps people interested because the storyline continues to deliver. Once you get your social media campaign off the ground – be it through Twitter, blogging, Facebook, LinkedIn, or some other platform – then keep the momentum going. you build your brand through a series of plots, hooks, characters, and overlapping storylines.

6. Continue introducing new characters. Stories always have characters. Interesting characters that you continue to build your story upon. The characters in your story are the ones that you connect with in your social media marketing efforts. They are our friends, followers, and fans. These characters are the people you interact with while you are going through your own story. Your story then begins to overlap with their story.

Building A Story For Your Social Media Marketing

There are countless stories in circulation right now online through all the various social networking websites. Sadly a lot of these stories are going unheard because they are not being told correctly. Coming in the next few weeks is going to be something that will help you tell your story, build your brand, and see a successful return from your social networking.

I can’t wait and am very excited for what is going to happen! Do you have a story to tell right now? Drop an email to tim AT guaranteed-ads DOT com and let me know. I’ll start highlighting these stories on this site.

Similar Posts:

• The Story of Social Media Marketing
• Story of Social Media Marketing: Are You Captivating?
• Should social media be more about you or us?
• Is Your Social Networking About Networking?
• Introducing Social Media Networking Into Your Advertising