21 October 2009 No Comment

Social networking on online is about connecting with two three groups of people.

First, people who you already know. These are your current friends and connections. Connecting with them on your social networks will help you keep in touch better and build stronger connections for referrals and introductions.

Second, your target audience. Your target audience is the people who will be most receptive to your message, your brand, and your products or services. Networking with your audience means that you are not only broadcasting links in your social updates, but also real information and a high level of personality, and approachability.

Third, those you want to get to know. This is a very powerful group of people to network with. These are the people who you would term as those above you in terms of success, reputation, and following. Getting to network with this group will help you solidify your networking in the other two groups.

Are You Connecting With These Groups?

Are you trying to connect with these groups? If not, then you are missing out on your entire social networking program.

Many people are being told, and taught, that they should just try to connect with everyone and anyone. This simply is not true. Just reaching out and trying to connect with everyone is not going to accomplish the goals you have for your social networking and telling your story.

Are You Networking Or Is It One Way?

The other part of networking online has to do with your interaction. You’ve probably heard it said a thousand times by now how you should be interacting online. The sad thing is, not many people are actually doing it. I am constantly bombarded with DM’s with links, status updates with links in it, and a bunch of different offers through various means. It is almost overwhelming at times.

That is the wrong way to network. The right way is to actively engage with the people in your social media streams. Talk, ask questions, give solutions, chat about life — this is how to network.

Go beyond that introduce people to others, compliment on great work you’ve seen them do, ask for opportunities to work together — this is networking also.

So, how is your social networking? Is it about networking?

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