10 October 2009 One Comment

Unfortunately, a lot of people see social networking as a burden. I have talked to many people who have started with a few different social media websites only to abandon them because it was too hard to keep up. While there are some ways to keep your social media working for you, as in a social media marketing plan, I think it goes beyond a plan only.

Social networking is something that should be fun. There isn’t anything wrong with having a good time while you are busily marketing your website. For some people the actual thought of another day of having to open a Twitter client, catch up on their friends on Facebook, or closely monitoring all the different mobile apps.

Keeping Social Networking Fun

I recently read a great post about social media holding you hostage. In it, Angela talks about how people are paralyzed with fear about their social marketing efforts. She goes on to say that there are those who are trying to get something going, but think it is way too hard to get started. One person in particular was paying someone to launch their blog.

Since this is a part of what I do myself, I will not speak about making an income by doing things like this. However, Angela is exactly right when she says,

“Some people are making money off of this fear. Big money. They are not teaching clients how to use the tools but making them feel they don’t need to learn them.”

We all should be teaching, helping, and leading. Everyone of us! So, with that I wanted to set forth a few points to help you have a little more fun in your social networking instead of worrying about how hard it is.

Take A Break – If you have been in social networking at all and are feeling quite overwhelmed… take a break. It will still be here in a week, two weeks, or even a month.

Follow Your Own Rhythm – There are countless people tell you how you must do your social interaction. I have even done it myself. But, in reality the best way to do your social networking is according to your rhythm.

Talk To People You Know – We all like having conversations with people we know. Instead of hurrying to friend, or follow, everyone that some list says we should. It is all about who you want to begin networking with.

Stay Away From The ‘Its All About Marketing” Trap – So many people are trying to shoehorn social media into their marketing arsenal. It really is not about marketing. But, it is about your message.

Have Fun – As I like to tell my wife when she is stressing out about some event we have to go to, or even put on, “Bring it down a notch!” You need to do the same thing. Relax. Social marketing is not a race for the most followers. It is not about the next big marketing venue. It isn’t about spending a lot of money on high priced “consultants” and “social media agencies”.

It is about being natural. It is about being you. Bring it down a notch and have fun.

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