20 October 2009 3 Comments

A new social marketing initiative that I am putting together is really beginning to take shape. I am getting very excited about how it is coming together. In fact, while I’ve been putting it together I’ve been getting even more ideas from everywhere. But, that is another story. (Yes, pun intended.)

As a means to continue talking about this whole Story of Social Media Marketing I thought I would talk about another important aspect of it. It’s called being captivating.

Is Your Social Media Networking Captivating?

Or, the question should probably be, “Are you captivating in your social networking?”

Since you are the one that is doing the networking, you should be captivating. If your message is not something that people want to hear, or will stay around to hear, the message is not captivating.

This is something that many storytellers already know. Some of my favorite authors – Tom Clancy, Stephen King, James Clavell, and Eric Van Lustbader – all have the ability to captivate their readers and pull them into the story that they are weaving. There is an element to the story that they are telling that makes you not only want to keep reading it, but also want to run out and grab their newest book. All of these authors have a series of books that build upon the last. The same characters, progressing storyline, and new problems, excitement, solutions, and action abound to instill a desire.

For example, who doesn’t love John Patrick Ryan. The incredible character that Tom Clancy dreamed up that male over 20 wants to be. Then there is the captivating story of the Noble House and the story of families in Hong Kong all trying to grasp business supremacy in the books by James Clavell.

A Social Networking Story Example

In the world of social networking you have people like Chris Brogan, Darren Rowse, Scott Stratten, Timothy Carter, and Doug Firebaugh are also incredibly captivating story tellers. Only they do it with the power of a blog, social networking, and their message.

Being captivating means that you have a message that people want to hear, and one they will continue to want to hear.

Do you have that kind of message?

Take a good look at your social media marketing message. I mean a good long look. Is it captivating? Is it something that people want to hear? Are they continuing to listen to your message?

Yes or no?

If not, then what can you do about it?

I’m going to help you in two ways.

First, you can wait until the second installment of this post. (Subscribe to the RSS so you don’t miss it). I will give you a few ways to help make your message a little more captivating.

Second, you can wait until January when I release Story. It is going to be a very comprehensive incentive – not just a product – that will define story and give you the tools necessary to create your own.

Similar Posts:

• The Story of Social Media Marketing
• How To Build A Story For Social Media Marketing
• Is Your Social Networking About Networking?
• Is Your Social Networking Fun?
• How to converse on Twitter.