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Story of Social Media Marketing: Are You Captivating?

20 October 2009 3 Comments

A new social marketing initiative that I am putting together is really beginning to take shape. I am getting very excited about how it is coming together. In fact, while I’ve been putting it together I’ve been getting even more ideas from everywhere. But, that is another story. (Yes, pun intended.)

As a means to continue talking about this whole Story of Social Media Marketing I thought I would talk about another important aspect of it. It’s called being captivating.

Is Your Social Media Networking Captivating?

Or, the question should probably be, “Are you captivating in your social networking?”

Since you are the one that is doing the networking, you should be captivating. If your message is not something that people want to hear, or will stay around to hear, the message is not captivating.

This is something that many storytellers already know. Some of my favorite authors – Tom Clancy, Stephen King, James Clavell, and Eric Van Lustbader – all have the ability to captivate their readers and pull them into the story that they are weaving. There is an element to the story that they are telling that makes you not only want to keep reading it, but also want to run out and grab their newest book. All of these authors have a series of books that build upon the last. The same characters, progressing storyline, and new problems, excitement, solutions, and action abound to instill a desire.

For example, who doesn’t love John Patrick Ryan. The incredible character that Tom Clancy dreamed up that male over 20 wants to be. Then there is the captivating story of the Noble House and the story of families in Hong Kong all trying to grasp business supremacy in the books by James Clavell.

A Social Networking Story Example

In the world of social networking you have people like Chris Brogan, Darren Rowse, Scott Stratten, Timothy Carter, and Doug Firebaugh are also incredibly captivating story tellers. Only they do it with the power of a blog, social networking, and their message.

Being captivating means that you have a message that people want to hear, and one they will continue to want to hear.

Do you have that kind of message?

Take a good look at your social media marketing message. I mean a good long look. Is it captivating? Is it something that people want to hear? Are they continuing to listen to your message?

Yes or no?

If not, then what can you do about it?

I’m going to help you in two ways.

First, you can wait until the second installment of this post. (Subscribe to the RSS so you don’t miss it). I will give you a few ways to help make your message a little more captivating.

Second, you can wait until January when I release Story. It is going to be a very comprehensive incentive – not just a product – that will define story and give you the tools necessary to create your own.

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3 Comments »

  • Social Media Marketer » Blog Archive » The Story of Social Media Marketing said:

    [...] Story of Social Media Marketing: Are You Captivating? [...]

  • Social Networking Lifestyle said:

    hey man, thanks for including me in the select list of social media peeps you consider to be great storytellers. Social media, social networking and social media marketing MUST have a element of a story telling involved…or you don’t have the chance to connect with your readership either by what you’re going through or giving them something they’ve experienced, establishing trust and the opportunity to develop relationships….at least in my opinion. ;-)

    @TimothyCarter

  • Social Networking Lifestyle said:

    Hey thanks for the mention brother. I appreciate it.

    What you wrote rings so true Tim. So many “marketers” have an incorrect focus to their social media marketing AND what their message should be. More often than not, that error is from lack of knowing a BETTER way of captivating people’s attention.

    @TimothyCarter
    Social Networking Lifestyle´s last blog ..Gary Vaynerchuk Is Coming to Seattle to Crush It! My ComLuv Profile

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