5 October 2009 2 Comments

Have you ever thought about the power of a story?

I was sitting around listening to some kids talking yesterday and one was telling a story about his recent camping trip with his parents to a few other kids. As I listened it hit me that social media marketing is a story dressed up as marketing.

In fact, as the kid was telling his story it was becoming more and more animated, while more of the other children on the bus began to quiet down so they could listen to him. The more I watched, and listened, the more parallels I saw into social media marketing.

The Story of Social Media Marketing

Stories have an appeal that, when used correctly, can hold the attention of the masses for a long period of time. You have probably heard of Stephanie Meyers, J.K. Rowling, and Dan Brown. Even if you have never read any of their books, you would have heard of these names. They are masterful storytellers. When people read these novels they are transported to another place and time. And they can’t wait to tell others what they read.

That should be social media marketing.

Social marketing and social networking should be done in terms of a story. A story where there is a plot, cast of characters, problems, solutions, action, and even drama. A social media marketing campaign should be two things. First, social networking and marketing should be very natural in the flow of how you present yourself of your brand. Second, it should evolve and continually tell a story.

One of the best examples of this right now is a guy named Chris Brogan. Everything he does is a story. He continually evolves into something different that brings you along. You want to talk about it, and you can not wait until the next chapter.

The Story of Social Media Marketing

Over the next coming weeks I am going to be putting together a series of posts, audios, and even videos (yes, for the first time ever!) about this concept of telling a story in your social media marketing and networking. Everything from blogging, Twitter, Facebook, and any other social websites, or practices, will be covered.

I’d like to take you along with me. Actually, I’d even like you to contribute some. Do you have a story about your social networking and marketing? If so, I’d love to hear it! Fire off an email to tim AT guaranteed-ads DOT com with your story, your ups and downs, your triumphs and failures.

You’ll be hearing a lot more about this coming up soon, but in the meantime subscribe to the RSS feed so you don’t miss any of the announcements.

Other Posts Dealing With The Story of Social Media Marketing

As things get closer to the launching of Story I will be writing some posts that deal with this topic. You can check them out here as they are listed.

How To Build A Story For Social Media Marketing

Story of Social Media Marketing: Are You Captivating?

Similar Posts:

• How To Build A Story For Social Media Marketing
• Story of Social Media Marketing: Are You Captivating?
• Introducing Social Media Networking Into Your Advertising
• Twitter Revolution
• 8 Social Networking Lessons To Be Learned From Kids