I just finished talking to a new client of mine that was interested in advertising their online business through social media and social networking. He was very excited about the whole idea, but was really hesitant to get started. I see this as a common occurrence with the new clients I have been working with [...]

Unfortunately, a lot of people see social networking as a burden. I have talked to many people who have started with a few different social media websites only to abandon them because it was too hard to keep up. While there are some ways to keep your social media working for you, as in a [...]

While this is not a formal part of The Story of Social Media Marketing series I am going to be starting here in the very near future, I thought I would expand a little bit on the concept and give you a little teaser. This entire concept came to me as I sat and watched [...]

Social media marketing is not something that you should be doing without some sort of plan. When you have a plan you know where you are going. A part of that social media marketing plan should be a list of goals – achievements that can be measured so you know how well you are doing. [...]

When you think about social networking, or social media marketing, we tend to think of it as something that we have to do instead of something that should happen naturally. A post by Jenn Givler at CreateAThrivingBusiness.com today about whether or not you need to be on twitter 24 hours a day made a great [...]

Social Media Marketing is the flavor of the year. Since the beginning of ’08, social networking has taken off and provided marketers, affiliates, service providers, and consultants another avenue for getting the word out about themselves and their websites. With each new day there are thousands of new people, and businesses, wanting to know how [...]

One of the questions I get asked a lot by new clients seeking to get started with social marketing and networking is what to include in their profile. More specifically, the most asked question of them all is what to put on their Twitter profile. I have to admit… One of the things that scared [...]

We’ve all been there. Left scratching our heads in confusion as the next “better” microblogging platform makes it’s way into our lives. To make it even more perplexing is the fact that microblogging is a major social/marketing entity. One could say that microblogging is essential to a successful marketing presence. But, with the rapid introductions [...]

Social Media Marketing is taking the internet marketing world by storm. People are beginning to see the power behind being personable, relational, transparent, and real. Marketing your website in a social media world is going to mean that you begin to take the steps necessary to introduce yourself to this type of web 2.0 world. [...]

It’s the battle of Twitter desktop applications! Which one will come out on top? Which one will survive the battle for Twitter supremacy? Twhirl vs. Tweetdeck. With all the hype going around right now about both of these applications for desktop Twittering, I thought we should look at each and see which one comes out [...]