I just finished talking to a new client of mine that was interested in advertising their online business through social media and social networking. He was very excited about the whole idea, but was really hesitant to get started. I see this as a common occurrence with the new clients I have been working with [...]

Social networking on online is about connecting with two three groups of people. First, people who you already know. These are your current friends and connections. Connecting with them on your social networks will help you keep in touch better and build stronger connections for referrals and introductions. Second, your target audience. Your target audience [...]

Facebook is the most widely used social networking site on the Internet. For good reason. Facebook provides more bang for the buck. Of course, it is free, but you know what I mean. One of the best ways to use Facebook in your social marketing is to create a Facebook fan page. A fan page [...]

It doesn’t matter if you have a corner cafe, a worldwide super brand, or are just an individual looking to build a small home business, social networking is the future of marketing. However, it is here now. Here is a short clip from a seminar that discusses three important social networking rules. Social Networking Rules [...]

Have you ever thought about the power of a story? I was sitting around listening to some kids talking yesterday and one was telling a story about his recent camping trip with his parents to a few other kids. As I listened it hit me that social media marketing is a story dressed up as [...]

More and more it is becoming important to integrate SEO principles into your social media marketing.

A great video by Perry Belcher. I wish he was still teaching and training. Great insight for people who want to know the real reason why you should be into social media marketing

I heard this today on Twitter today, but can’t give credit to who said it because I can’t remember who it was. If you are the one who said it, I apologize for not writing it down at the time. The tweet was something like, “All marketing is social.” Anyway, I’ve been thinking about it [...]

Social Media Marketing is the flavor of the year. Since the beginning of ’08, social networking has taken off and provided marketers, affiliates, service providers, and consultants another avenue for getting the word out about themselves and their websites. With each new day there are thousands of new people, and businesses, wanting to know how [...]

I’m going to go ahead and say it right off the bat. If you’re not using the micro-blogging, social networking giant Twitter you are not serious about your business. Granted, that is a pretty strong, bold statement. I did it for a reason. To grab your attention. Hopefully it worked because what I’m about to [...]