Social networking on online is about connecting with two three groups of people. First, people who you already know. These are your current friends and connections. Connecting with them on your social networks will help you keep in touch better and build stronger connections for referrals and introductions. Second, your target audience. Your target audience [...]

A new social marketing initiative that I am putting together is really beginning to take shape. I am getting very excited about how it is coming together. In fact, while I’ve been putting it together I’ve been getting even more ideas from everywhere. But, that is another story. (Yes, pun intended.) As a means to [...]

While this is not a formal part of The Story of Social Media Marketing series I am going to be starting here in the very near future, I thought I would expand a little bit on the concept and give you a little teaser. This entire concept came to me as I sat and watched [...]

Have you ever thought about the power of a story? I was sitting around listening to some kids talking yesterday and one was telling a story about his recent camping trip with his parents to a few other kids. As I listened it hit me that social media marketing is a story dressed up as [...]