Twitter is the social networking phenomenon that has quite literally taken over the world. Nothing happens today without being on Twitter in a matter of seconds!

Twitter is quite simply the most powerful Web 2.0 website around. In a revolutionary move, the people behind Twitter have changed the way people do business, interact, and spread information on the internet. In only 140 characters per tweet (update to your twitter status), you have the opportunity, no…. power to take your online presence to incredible heights.

Twitter works on the same principle of most social media networks. That is to be engaging enough to have people “follow” you while you are, in turn, following others. By interacting with other Twitter users you are actually building your brand, or reputation.

Many high profile Twitter users (@CoachDeb, @WarrenWhitlock, @LynnTerry, @unmarketing, @JackBastide, and @MariSmith to name just a very small fraction) all agree that this is the presence online that you must have.

Other social networking sites like Facebook and LinkedIn are valuable and add to your opportunities, but Twitter is the one place that you need to be plugged in.

But how?

How do you interact on Twitter? How do you follow people? How do you get people to follow you? How can you get traffic from Twitter? How does all this help my business?

Recently a friend of mine sat down and interviewed a leading expert on marketing, social networking, and of course, twitter. Ron Capps has been teaching on the social aspects of online marketing for a while now and knows how to interact and build a brand. The exact message that we all need!

In this interview he talked about things like…

Twitter is a very powerful tool and knowing how to go about interacting on Twitter will greatly increase its overall effectiveness. You can grab this interview (now in .pdf form by checking out this site on the 5 Steps To Twitter Success.